Copywriting is about:, getting your target audience and prospective customers to WANT to engage with you. Spamming them with offers does not work. Generously giving something valuable to read will get them wanting to buy from you, not out of pressure, but because they enjoy your content and help.

The places where your words will be put can include

Direct mail brochures.

Educational videos for YouTube or digital products.

Sales videos.

Internal training videos.

Podcast scripts.

Phone sales scripts for company salesmen.

Blog posts used for content marketing.

Public speeches.

Webinar scripts.

Emails for salespeople.

Emails for new customers.

Emails in and autoresponder campaign, etc