Any advertising done outdoors that publicizes your business’s products and services is an outdoor ad. They include billboards, bus benches, interiors and exteriors of buses, taxis and business vehicles, and signage posted on the exterior of your own brick-and-mortar location.

Outdoor advertising works well for brand promoting in specific geographic areas. And they can be very effective for building brand presence and loyalty in business.

Your outdoor sign is often the first thing a potential customer sees. Your sign should be sufficiently bright and conspicuous to attract attention (without being garish) and sufficiently informative to let prospective customers know what’s sold there.