Influencer Marketing: This is collaborating with an influencer ( a popular person on any social media platforms) to market your products or services.

Influencer, owing to their massive reach have the power to increase brand exposure and boost brand awareness…This is a paid service.

Influencer marketing doesn’t only involve working with celebrities, but also with persons that have real and reasonable engagement with their followers.

There are four types of influencers on social media.
1. Nano influencers: less than 1,000 followers
2. Micro-influencers: 1,000 – 100,000 followers
3. Macro influencers: 100,000 – 1million followers
4. Mega influencers: More than 1million followers

EFFECTS OF INFLUENCERS MARKETING
1. It gives increased visibility to your brand
2. It helps you cut through the noise and attract your influencer’s followers to your brand.
3. it helps your brand gain trust from Customers

Before choosing an influencer, you must consider the following:
1. He/she must be seen as a real, reliable and responsible resource.
2. He/she must be relevant

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