Digital marketing can be referred to as a kind of marketing that uses the internet and online-based digital technologies such as a desktop computer, mobile phone, and other digital media and platforms to promote products and services. Since the development of social media in the year 2000s, such as LinkedIn, Facebook, YouTube, and Twitter, consumers became highly dependent on digital electronics in daily lives.
Digital marketing can also be referred to as ‘online marketing’, ‘internet marketing’ or ‘web marketing’ which also contains any form of marketing products or services that involves electronic devices both online and offline. There are various types of digital marketing which includes:
a. Content Marketing,
b. Search Engine Optimization (SEO)
c. Search Engine Marketing(SEM),
d. Social Media Marketing,
e. Email Marketing
f. Radio Advertising
g. Television Advertising
h. Digital display advertising and others.
Finally, Digital marketing is the marketing of products or services using digital technologies on the Internet, through mobile phone Apps, display advertising, and any other digital mediums. Digital marketing systems are based on the Internet that can create, accelerate, and transmit product value from producer to a consumer terminal, through digital networks.
Digital platforms became increasingly incorporated into marketing plans and everyday life, as people increasingly use digital devices instead of visiting physical shops. In the simplest terms, achieving a strong online presence is what Digital Marketing is all about! Digital marketing is a wide umbrella that encompasses all the marketing efforts that make use of electronic devices or the internet. This form of marketing allows businesses to make use of channels such as email, social media, search engines and websites to connect and inform their customers.
One of the key points in the start of digital marketing was in 1971, where Ray Tomlinson sent the very first email and his technology set the platform to allow people to send and receive files through different machines. However, the more recognizable period as being the start of Digital Marketing was 1990 as this was where the Archie search engine was created as an index for FTP sites. In the 1980s, the storage capacity of the computer was already big enough to store huge volumes of customer information. Companies started choosing online techniques, such as database marketing, rather than limited list broker. These kinds of databases allowed companies to track customers information more effectively, thus transforming the relationship between buyer and seller. However the manual process was not as efficient.
To make use of the tools and advantages provided by digital marketing, you can either join our Xprexweb Free Training on Online Visibility, or you can have us at Xprexweb do an in-depth research of your brands and all of the ways your brand can be better promoted digitally, by ordering our services.
