Contacts of your target Customers
Good morning,
Happy to have you guys for this visibility training.
The class is starting at 6 pm, and everybody needs to be active.
We will be discussing visibility in the digital marketplace from the root, to make a huge impact in your business.
But before then, we can introduce ourselves officially to the house, a contact that will initiate a massive sale in your business might be on this group.
Let get started!!!
People need to see you first, before asking what you are selling.
Welcome to Business Visibility Class Training by Xprexweb.
Most of us have been carried away by the huge pressure/noise Instagram, running for likes and followers.
Doing follow4follow, piling up non-target audiences as followers, end up with no/low sales, which probably can kill the drive of running a business.
How many of you agree with me that People need to see you first, before asking what you are selling.
Most of us have been carried away by the huge pressure/noise Instagram, running for likes and followers.
Doing follow4follow, piling up non-target audiences as followers, end up with no/low sales, which probably can kill the drive of running a business.
Exactly
Business is all about Marketing and Innovation
When you put a business in front of people’s faces consciously, it gets to their mind and they remember/refer you unconsciously.
Now let start with the parameters of online visibility.
Currently, people search for solutions they need via two mediums.
earch Engine and Social Media.
In the digital space, Marketing start with setting every parameter that will make your business visible, then you keep ahead with Innovation
Business is all about Marketing and Innovation
In the digital space, Marketing start with setting every parameter that will make your business visible, then you keep ahead with Innovation and branding.
When you put a business in front of people’s faces consciously, it gets to their mind and they remember/refer you unconsciously.
Now let start with the parameters of online visibility.
Currently, people search for solutions they need via two mediums.
Search Engine and Social Media.
The search engine has been the primary way, and still the most used medium. but many of us are carried away by social media.
Forgetting that, even the big Nigeria e-commerce platform Jumia and Konga, drive almost 90% of sales from Search Engine, precisely Google.
Most people now sells what the majority of people buy from Jumia, Example like phone, bags, shoes, e.t.c
Let take a practical example:
I just googled iPhone 11, and the first link that came out was Jumia.
See the image. : http://prnt.sc/q9f6et
If I was interested, I will click, and maybe first.
But for where I see 500k :
On a more serious note, a sale has been been made from Google.
These are big giant putting a lot of money in a paid ad.
But who said, you cant leverage on that?
The same way a lot of people search for what we sell, but our competitors keep eating on our heads.
Now, the primary reason for this training is to learn, how to eat up your competitor.
Its payback time!
for every product or service you search on google, some links are on the first page.
One sure thing you are going to get from this training is, what are the things taking people to my competitor’s website.
After getting it, how do I leverage on them?
Coz its practically a waste of time, that you claim to run an online business (not social media business), and people search for you or what you do and they cant find you.
However, what we have been saying is the secondary stage, what is the primary step.
The primary step, is to ask ourselves, where is the most used searched engine in the world?
Google.
I am sure most of us here know that Google has so many products, and the most common one for business owners is Google business.
I know this sounds very familiar, so many of us might have our business one Google business which is very good, but is your business optimized there?
That’s the big question, often time its No.
We just register there and relax.
However, for those who are not on Google business, how do you want Google to help you with your business when you are not even registered with them?
Welcome to Google my Business (Class One).
Getting you business visibility right start with your NAP
does NAP means
NAP is your Name, Address, and Phone Number. Google been the biggest internet giant made this possible by setting up a product called Google business. This products enable you to place your business on Google Maps and Places.
Making it possible for users to find you, where they search for you. we have couples of business here that are not on Google business, on this list training.xprexweb.com/Nov13set you can see for yourself if you are on Google business or not.
It’s compulsory for every business to get on Google business, so the starting point to logging on to
Now, we have some businesses that are on Google business, but aren’t optimized. This is a mistake that over 90% of people are making
After successful verification of your business, you need to go back to your name and edit it, adding what you do to it.
Before i explain what i mean, let me explain a bit on how the search engine works.
any words or phrase searched on Google, rolls over the internet, to pick or fetch out everywhere that word is found.
The result is what you find on Google first, second or third page. And so on
Now, for example, some of our clients might identify us as *xprexweb*, while some of our audience might be looking for an online visibility company properly in Lagos.
so on our Google business profile, after our name, we added Web developer and Online Visibility Company in Nigeria
Meaning, we are setting command that, when people search for xprexweb or online visibility company in Nigeria, we want our Google business profile to pop up.
As you can search ‘online visibility company in Nigeria’ from your end or see the screenshot above.
Please kindly indicate by ☝ if the class has been valuable so far.
For easy management of your Google business account, you can download the Google business App. by so doing you will be able to easily update your page. Google likes frequent page update. just as you do on facebook and instagram. this till enable Google pop up your business over your competitors when people search with your industrial keywords.
Its advisable you always make updates like Events, Offers, Photos and Videos of your business. this is how Google finds your business more relevant.
If you haven’t dropped your Business Name and Description, you are advised to do that before 12pm, Tomorrow.
If your business is not on Google business, kindly proceed and register it with the information above.
If you are on Google business, but on this link xprexweb.com/class-update/ it’s stated that your business name is *not optimized*, kindly edit it as explained above and upload a screenshot of that to www.xprexweb.com/business-visibility-class-update
As we all know this training is free, but we will be very glad to proceed with the serious ones, people who have the time to put this little effort and see their business stand-out.
*To get access to the next class.*
Kindly go-to or click on xprexweb.com/reviews, drop your review there. It’s compulsory we know how you feel about this class. Thank you
To the serious ones among us who dropped their reviews, we are very glad about that and appreciate your commitment to this.
We re working on your emails and replying to each person with vital updates regarding your industry. If you are yet to send in your screenshots, please do so
Today we will be moving one with the serious ones.
*Necessary thing to do before the Next class.*
If you haven’t dropped your Business Name and Description, you are advised to do that before 12pm, Tomorrow.
If your business is not on Google business, kindly proceed and register it with the information above.
If you are on Google business already, but on this link >> www.xprexweb.com/business-visibility-class-update, it’s stated that your business name is *not optimized*, kindly edit it as explained above and upload sreenshot to https://xprexweb.com/class-update/
As we all know this training is free, but we will be very glad to proceed with the serious ones, people who have the time to put this little effort and see their business stand-out.
Every member should kindly check xprexweb.com/class-update/ and proceed on the next thing to do. Thanks.
Update and stages of every business can be found here xprexweb.com/class-update/
How to Get contacts of your target audience (class three)
Finding a way to reach target customers is another important strategy of marketing. I know you you know about facebook ads and all, but this strategy, you can reach potential customers within your locality and beyond in a more personalized way.
Imagine this: you have a sugar factory in Ikeja where you sell bags of Sugar and you are able to get the phone numbers and emails of everyone living in Ikeja that are into baking of breads and cakes (your target customers), and you send all of them a personalized message or give them a cold call with an irresistible offer of your product! *Do you know what this will mean to your business?* this will result to 10x increase in sales! Increase in customer base that will in turn even refer other people to patronize you, increase in brand awareness!!
I know you are already imaging you own the sugar factory.
Well this can be you if you are ready to take action and dominate your industry. Let me digress a little, , this was how we got some contacts here
Our experts at Xprexweb, have taken out time to put together a technology that can help you fetch the phone numbers and emails of your target audience for FREE! Yes, you saw that, FREE! And its in just two steps
who’s following?
don’t forget you will have a task for today, to at least get 50 contacts of your target customers you will sell your products to. we meant it when we said you are in to massively dominate your industry!
you can get the contacts with these few steps…
Step 1: Log on to https://xprexweb.com/facebook/ we have three Drop Downs.
Search Via Facebook
Search Via Twitter
Search Via Instagram
Search Via Nairaland
You can click any link (Platform) you want, for Example, You Click on ‘Search Via Facebook’ and you want to search for; “event planners in Ikeja” to get their contacts
Enter the keyword as follow.
‘Ikeja Event Planners ‘gmail.com’ (make sure you follow this format for any keyword you want to use)
and Click the Search Icon.
The Search result pops out on your screen as seen in this picture below
The example below shows you the shaded emails and phone numbers.
Note: The result we got above are based on Relevance, now we can also get contact details based on Date.
On the top right corner of the pop-up window, we can change Relevance to Date, these fetch out contacts that are recently updated on these platforms.
You can see the shaded area, just click and change to Date.
as see in the picture below
The action above will automatically update the contact to how recently they were posted.
Now copy all the text on the pop-up window, page after page and paste on a notepad. You can scroll through the pages, from 1 – 10,
Ctrl + A to copy all and then Ctrl+V to paste on a notepad
Step 2: log on to https://www.lite14.us/ , paste your copied content and click extract to get extract the extracted phone numbers
You deleted this message
This is how you get Phone Numbers of your Target Audience, after which, you can now send them a personalized message with an irresistible offer of your products or services or give them a cold call.
If you need any help regarding this, feel free to drop your questions.
We have come to the end of today’s class. its been an exciting journey sharing this knowledge with you all. I hope you do implement this knowledge and dominate your industry.
*necessary things to do in order to proceed to the next class* Get your target customers phone numbers, at least 50numbers and upload screenshoot https://xprexweb.com/class-update/
Please if you haven’t dropped a review yet, kindly do so. Its important we know you are getting value from this training. Go to xprexweb.com/reviews to drop your reviews.
Your business has been profiled on https://xprexweb.com/business-visibility-class/ . You need to proceed and sign up your business on google business via this link. http://business.google.com/add/tv.
do that, and send a screenshot of your barcode to sandra@xprexweb.com .
Every member should kindly check this link: https://xprexweb.com/class-update/ and proceed do the next thing as required. *If your status is awaiting verification, you don’t need to do anything.*
please kindly re-register with this link. Open link with chrome http://business.google.com/add/tv
If you yet drop you your business name and description, please do and before 12 am tonight. by tomorrow, we are strictly moving on with members that have interacted with this class. Thanks.
If you are yet to tell us how you feel, so far in this class via xprexweb.com/reviews, that is also a criteria for tomorrow’s class. Please do so as soon as you can before the next class.
Feedbacks are vital if you are yet to drop your Review on xprexweb.com/reviews kindly do so before NOW, we will also be excluding those that ignore this.
The first link was for email extractor
This is the link for phone number extractor
http://www.convertcsv.com/phone-extractor.htm
let me do a quick review of yesterday’s class and how the numbers can benefit small B2C(Business to Customers) business.
Now, one thing about customers and making sales is that.
People buy from people. There is no special set of people called customers. just that businesses varies with target customers.
I might be your customers, you may also be my customer.
I will be using your business as an example
I guess you sell wears, properly female wears
now the question is how can you find data (Numbers or email) of people that need female wears.
The way to go about this is by getting a list of businesses that are mostly owned by females. do a search for their contact…, this also applies if men are your target audience. you apply the same method.
This is how stressful marketing and reaching your audience can be. you will do the search with a location you feel your target audiences are.
So I can use a business as an practical example
Organic skincare products and skin supplements
your target audience mostly are women for this business
Apart from your industry, an example of other business dominated by women.
Are Hair, nails, cloths
Women you sell hair might need your skincare products.
so a keyword you can use for that is this
lekki hair ‘gmail.com’
if you type in this keyword on https://xprexweb.com/facebook/
the result you will get are people that *sell hair in lekki,* that have advertized their business on facebook.
whose email are also gmail.
you can do for yahoo or hot mail.
get thier emails and phone number, and market your business to them.
*Remember, People buy from people.* No Special people called customer.
We all are providing solutions for each other.
I guess we are all clear with this
I’m glad I could help. If you need more help with this, please kindly message me privately.
Update and stages of every business can be found here xprexweb.com/class-update/
Welcom to Social Media Optimization Class. (class three)
We start from username.
When signing up on social media. The username is what differentiate your acct from other users
Getting a unique username for your brand is so vital.
By this I mean.
When creating your brand profile online. Try as much to portray excellence by choose a uniform username for Instagram, Twitter n Facebook.
Most people neglect one platform from the other. For example, some people think Facebook is no longer invoke. The whole concentration is now on Instagram.
If you are on this table, you re actually making your business UNFIT for the internet
Permit my usage of word UNFIT
Coz for us. FIT stands for.
*F*acebook
*I*nstagram
*T*witter
So the No 1 one goal is actually making your business FIT with a unique and uniform username on the above platform.
After the username we have profile name
Ppl don’t know the diff.
Without this, people will hardly fine you.
the right profile name for your kind of business is your industry
coz people will use the Instagram search element to search for what they know, like Home Appliaince . Your potentials clients dont know your business name
What they are looking for is people who sells Home Appliances, e.t.c
So to close up this point, Profile Names are meant to be …What you really do…like a keyword.
It should be what your audience are looking for.
Next is your Bio content.
This apply to all platforms
You can take example from instagram.com/xprexweb facebook.com/xprexweb twitter.com/xprexweb
If you are yet to drop a review on xprexweb.com/reviews , we have no choice but remove you.
Good morning guys, we are going to be having a further detailed explanation about social media optimization. Implementation is compulsory and proof to show you have implemented all that we will be discussing further is compulsory .
I will be proceeding on social media optimization .
Next point is your Bio.
The bio has a limit of 150 characters
If properly used, it can make alot of difference
your Bio should define what you do excellently, its should also contain your phone number and branded hash tags. (will explain this later)
i mean branded or brand hashtag
I assume everybody here is using an Instagram business acct. where provision for contact details is already provided.
but some of your audience might not notice it or even know how to use it
so its very important to put your phone number on your bio.
It must also carry a call to action to the link on your bio .i.e the link provided for your website
however, most of us might not have a website. but I will be clarifying how to actually make proper use of the link.
Now, if you have a website, depending on the solution you provide.
It advisable to make people easily navigate your website via the link provided on your bio.
this can be possible via linktr.ee
Linktree is a free tool for optimizing your internet presence, You get one link to house all the content
Is this for those without a website?
Not only, if you have multiples vital links to share with your audience. I will be using https://pinamart.com/ as an example shortly.
How do I add my watsapp button to linktree
will explain every thing
👍
Using pinamart.com/ as a case study, when you sign up on linktr.ee, your new link can now be, linktr.ee/pinamart or linktr.ee/pina_mart (whichever suit you), on your linktr.ee dashboard, you should now add important links of your website. For example, you have an e-commerce site. insert every important link of your site on your linktr.ee ..example are below.
*Links and what they should Read*
https://pinamart.com/product-category/pinafresh/ (Shop PinaFresh Products)
https://pinamart.com/product-category/baby-kids-toys/ ( Shop Baby Toys)
https://pinamart.com/product-category/homeappliances/ ( Shop Home Appliances )
https://pinamart.com/contact-us/ ( Contact Us)
You can add more links, if you like
Us*)
You can add more links, if you like
By so doing, you are making your profile user-friendly, so people can easily navigate your website.
: you are saving people time, they know exactly where they want to go.
: However, it advisable you make your contact link, your WhatsApp link. People want to talk to you with just a click.
Is there anyone here who does not know how to generate his or her WhatsApp link.
The below link will guide you.
: https://faq.whatsapp.com/en/android/26000030/
once you have your WhatsApp link, on your linktr.ee profile, simple add it there
let me know if you need more explanation
and make sure, all your profile, facebook, twitter and facebook are uniform, this also shows a level of excellence and tell people you are serious with your brand and you are nor fraudulent
So we are done with the profile area of social media, now let go to content generation
CLASS THREE TASK: upload screenshot of your optimized social media bio to https://xprexweb.com/class-update/
Welcome to Content Strategy and Hashtag Class ( Class Four)
How do you generate content?
People really wonder how some ppl find this so easy to do.
However, should content be an issue?
No.
Meanwhile content for social media really varies
And that is because, when it social media, you can best communicate being social.
Your content so be of two angles basically.
Your stories and your solution.
Simply way to create content for your business is…sharing your brand story
: I will be using this business as a case study
I will assume she produce skincare products
: If am your follower, I will be interested you share your story
: Like pictures of while you produce your product
How you package it and all sort
: However, you select what you want to show people
The kind of content make people content yo your brand more.
They can’t come to your office but they see your stories every day
It keep piling up in their sub conscious mind
They might not need your service now.
But whenever someone needs it, you come up first in their mind
Because you have taken your time to feed their mind with your
The truth is that, so far you are in business everyday, you must has a story to share.
You do marketing for tomorrow today.
Another content strategy is your solution.
In fact, this is where the work is.
You need people to understand the solution you are providing as a budiness
For example, your product can clear stretch mark.
Stretch mark is a problem
Your business is the solution
Do a video or write content about the causes of stretch mark.
Title it, the causes of stretch mark.
People who has it, will be interested to read about it
Its a problem and they need solution for it.
So you talk about the problem your are solving rather than just the post you products.
Engage with your audience, talk more about problem
It could be image or video.
But people needs to know what problem is your brand solving
For example tou sell Ready made and Fabrics
your audience are people that want to slay. if am not mistaking
must of your content will have to be in video.
most*
showing your audience how each fabric can blend on their skin, and also the most preferred kind of occasion it goes with. explaining the texture, quality, and all sorts.
the goal is to be social as possible as you can while telling your stories or pushing content.
if you have a physical location, do this in your store
: let people know you have a physical location, audience like this prefer to walk-in and check things out.
Let them have a feel of the vibe of your business while in their comfort zone.
Please if you have not drop review on Xprexweb.com/reviews, send me a message so I add you up on a new group, where we complete this class.
Before we proceed to today’s class, I quickly need to discuss Captions and Hashtags.
So while sharing your brand stories and solutions, Captions matters.
Your caption needs to be engaging and have a call to action
Most often, you remind your target audience what they should do,
Like: click the link in Bio of download, order, buy and all sort
always put this in their face.
While you have organized links in your Bio
HASHTAGS
a word or phrase preceded by a hash sign (#), used on social media website identify messages on a specific topic.
We have 3 kinds of hashtags.
Hashtags by Industry, Hashtags by Location and Hashtags by Events
For example you deal with skincare products
An example of your hashtag by Industry can be #skincare #organicskincare #blacksoap and all sort.
things relating to your industry
Hashtags by location can by #lagosskincare #lekkibusiness and all sort
Hashtags by event are mostly trending hashtags. currently we can say #freesowore is a trending hashtag #te14 (the Xperience, the 14th edition), #onemusicafrica and all sort of trending event.
#blackfriday
so as you use these hashtags alone side with your posts, people searching for updates and stories patterning to those hashtags also sees your post.
this is one way to extent your visibility on social media organically.
Update and stages of every business can be found here xprexweb.com/class-update/
Welcome to Search Engine Optimization ( Class Five)
Search Engine Optimization
How do your pop up on Google based on the solution you are providing?
now the primary factor of this a knowing how keywords words
what are keywords?
if you ever made any search on google before, you have made use of keywords.
Keywords are basically phrases that comes to our mind when we want to search for a piece of information online.
for example, one can decide to search for : *stretch mark removal*
now *stretch mark removal* is a keyword
online can also decide to search for *stretch mark removal Lagos*
people offend add a location to their keywords because they want to patronize people close to them.
now how do you get keywords related to by business?
one common way people get keywords related to there business, by assumption …people assume that their audience might by using a certain phare to look for their product, by one might not also be right.
but the best way is to leverage on our competitor
how do I mean, we have big brands kind Konga and Jumia …drawing a huge traffic online.
these are big e-commerce platform, that basically has different categories, and most of us do business around there category . for example, you sale cloths.
all you need to do or know is the keyword that drives traffic to Konga Cloth section.
people that visit Konga cloth section, are your audience, you need to know what they are searching for and that’s landing them on that page.
to know the exact keyword drawing traffic to any exact page will cost one some cash.
however, what will you do with these keywords, when you get them.
You leverage on them, by using them on your website if you have one.
or if you don’t have, we will still talk about how to use them as an off-page SEO strategy
Apart from Konga or Jumia, if you know any big competitor in your industry that has a website, you can dm us their name, we will help you find the keywords that drive people there.
Or if you want to know what people are searching for in your industry, why can also help you out with that.
Optimazation is in two-part, On page and Off page
However, optimization deals with keywords.
On-Page optimization is done on website
While Off-page, is done off website.
So if you have a website, and know or have some kindly of keywords you want to use, you achieve this using a plugin called, Yoast SEO.
I wont be speaking much about Yoast SEO in-order to safe time, coz I dont know how many of use have a website.
If you have a website and you think you need to know more about Yoast SEO, kindly dm me.
Now for off page seo, this is a way to utilize keywords even if you dont have a website.
First thing first, getting relevant keywords about your industry.
Now after getting relevant keywords, you utilize it on Question and Answer site like Quora and Bizhub
Bizhub is also a product by xprexweb
all you need to do it is, make the keyword the title of the article
for example, you can have a keyword like… What is the causes of strech mark. Go to Quara , Bizhub.com.ng or Nairaland, make a content about the keywords and also introduce the solution (Which is your business )
hence, people that search using that keyword might land of the page you posted that content and contact you.
this is basically, content marketing.
We will be glad, if you can share what you gained so far on the comment section of this below link.
Thank you, thank you thank you.
Update and stages of every business can be found here https://xprexweb.com/class-update/
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