2 Approach to Marketing: These are approaches that help in making us stand out in marketing.
Marketing is a great skill to make a business strong, dominant and profitable, when fully utilized.
We have come to realize that there are just two (2) strategies to marketing and they include:
And each of these words will be discussed for us to know why they are strategies to marketing.
1) BRANDING :
This talks about a specific kind of identity your business carries, and which your customers can relate to.
Firstly, it involves having a unique name (business name),
Secondly a logo(a design used in place of business name). Thirdly a slogan, and lastly, a theme.
But in recent times, branding has gone past having any of those aforementioned.
It includes how you want your customers to feel towards your company or product.
And in stimulating the customer’s perceptions,
CUSTOMERS SERVICE, PRICING STRATEGY, IN-STORE EXPERIENCE, MANAGEMENT STYLE are forms of branding that helps when marketing.
Furthermore, clients tend to go back to companies, where they experienced the earlier mentioned skills. And because of that, they also help refer more clients to you.
Advertising as we all know is a way of marketing, it is visual and tells a story about your company or product.
So in marketing, doing a paid advert helps in getting your company to the zenith.
Paid adverts are done in 2 different ways;
- Via social media platforms like; Facebook and Instagram, and on these platforms, it’s known as sponsored ads.
2. Liaising with renowned or more recognized organizations, (i.e) paying them to help advertise your company or product using their platform.
By doing this, their own customers who are in need of your services will find you, and many more others will also do the same because you will be trusted due to the reasons that you associated with a recognized organization.