In as much as your products or services may appeal to a large number or group of people, it doesn’t make sense to market to everyone. Everyone is ought to know about your business but the more customers you want to reach, the more time, effort and money it’s going to cost to do so. To avoid unnecessary cost and spending, you just have to be straight to the point (i.e) market to your target audience.
To find your target audience, below are few tips to help with that.
1. KNOW WHAT YOUR BRAND STANDS FOR
Knowing what your brand stands for will help you find out who will be needing your services or products. For instance, if you are an hair extensions dealer, you have to understand that females should be your prospective clients/customers.
2. DETERMINE WHO YOU WANT TO SELL TO.
Now you know what your brand stands for, the next thing to do is to determine who you want to sell to. Like we said earlier that your clients should be females, not all females will want the kind of hair you sell, so it’s left to you to be smart about knowing those that will be needing your services.
3. FIND OUT WHERE THOSE CERTAIN PERSONS CAN BE SEEN.
After determining those to want to sell to, the next step is to seek out where you can find them.
For instance, if you chose ladies between the age of 22-35 years to be your prospective clients, think about places they can likely be, where they hang out, and which social network are they spending most of their time on.
4. RUN ADVERTS AND SPONSORED ADS:
When the first 3 tips are carried out properly and you’ve gotten your desired results, you can now advertise your brand physically and run paid ads on social media.
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